The Power of Reputation

April 16, 2012
Komisarjevsky (coauthor, Peanut Butter and Jelly Management), former CEO of Burson-Marsteller, a global PR firm, explores the importance of reputation and how to build it in this germane guide. Maintaining that reputation is an asset with real exchange value, Komisjarevsky explains that it is comprised of three key attributes, viz. trust, character, and communication. He expands from there, using an extensive stash of techniques to illustrate his message, including anecdotes, exercises, and tests. Additionally, Komisjarevsky details effective practices of his own, as well as advice from a wide variety of successful businesspeople, from top corporate executives to owners of a thriving neighborhood pharmacy. In practical terms, he also discusses how to stand apart and get hired, earn trust, rise above office politics, and recover from a mistake. Komisjarevsky's guidance is equally applicable to individual, brand, or corporate reputation development. This book should be read at any point in one's careerâits lessons are valuable and timeless, and the benefits extend beyond the boardroom.