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Beam, Straight Up

ebook
An insider's look at the Jim Beam brand, from a 7th generation Master Distiller

Written by the 7th generation Beam family member and Master Distiller, Frederick Booker Noe III, Beam, Straight Up is the first book to be written by a Beam, the family behind the 217-year whiskey dynasty and makers of one of the world's best-selling bourbons. This book features family history and the evolution of bourbon, including Fred's storied youth "growing up Beam" in Bardstown, Kentucky; his transition from the bottling line to renowned global bourbon ambassador; and his valuable business insights on how to maintain and grow a revered brand.

  • Includes details of Fred Noe's life on the road, spreading the bourbon gospel
  • Describes Fred's journey to becoming the face of one of America's most iconic brands
  • Shares a simple primer on how bourbon is made
  • Offers cocktail and food recipes
  • For anyone wanting a behind the scenes look at Jim Beam, and an understanding of the bourbon industry, Beam, Straight Up will detail the family business, and its role in helping to shape it.


    Expand title description text
    Publisher: Wiley

    Kindle Book

    • Release date: August 24, 2012

    OverDrive Read

    • ISBN: 9781118438152
    • Release date: August 24, 2012

    EPUB ebook

    • ISBN: 9781118438152
    • File size: 6108 KB
    • Release date: August 24, 2012

    Formats

    Kindle Book
    OverDrive Read
    EPUB ebook

    subjects

    Business Nonfiction

    Languages

    English

    An insider's look at the Jim Beam brand, from a 7th generation Master Distiller

    Written by the 7th generation Beam family member and Master Distiller, Frederick Booker Noe III, Beam, Straight Up is the first book to be written by a Beam, the family behind the 217-year whiskey dynasty and makers of one of the world's best-selling bourbons. This book features family history and the evolution of bourbon, including Fred's storied youth "growing up Beam" in Bardstown, Kentucky; his transition from the bottling line to renowned global bourbon ambassador; and his valuable business insights on how to maintain and grow a revered brand.

  • Includes details of Fred Noe's life on the road, spreading the bourbon gospel
  • Describes Fred's journey to becoming the face of one of America's most iconic brands
  • Shares a simple primer on how bourbon is made
  • Offers cocktail and food recipes
  • For anyone wanting a behind the scenes look at Jim Beam, and an understanding of the bourbon industry, Beam, Straight Up will detail the family business, and its role in helping to shape it.


    Expand title description text
    • Details

      Publisher:
      Wiley

      Kindle Book
      Release date: August 24, 2012

      OverDrive Read
      ISBN: 9781118438152
      Release date: August 24, 2012

      EPUB ebook
      ISBN: 9781118438152
      File size: 6108 KB
      Release date: August 24, 2012

    • Creators
    • Formats
      Kindle Book
      OverDrive Read
      EPUB ebook
    • Languages
      English