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Zombie Loyalists

Audiobook
1 of 1 copy available
1 of 1 copy available
Marketing and PR expert Peter Shankman has been working with the biggest companies in the world to create what he calls 'Zombie Loyalists,' fervent fans that help companies massively increase their customer base, brand awareness, and most importantly, revenue. Imagine an army of customers who will do your public relations, marketing and advertising, without being asked, each and every time they give you their money. These are Zombie Loyalists. They are ready to buy what you sell, respond to your email offers and demand that their friends do the the same. Looking at exceptional companies like the Ritz Carlton, Commerce Bank, and Starwood Hotels, as well as smaller businesses to turn their customers into Zombie Loyalists, he shows how you can create your own customer army.
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    • Publisher's Weekly

      December 1, 2014
      Marketing and PR expert Shankman (Nice Companies Finish First) offers a hilarious, astute, and ultimately practical guide to creating customers so satisfied they'll promote your company with zombie-like fervor. The book points out that a major mistake made by many companies is approaching customer services as a project rather than a lifelong mission. It also maintains that the "breeding ground" for a zombie army starts with an empowered employee base and a culture of trust. The author illustrates his idea of "rabid" customer service through lively anecdotes about his own good and bad customer service experiences with well-known companies like Chase Bank and Verizon. He also offers other people's stories of not-so-well-known companies that still managed to wow them, including a Honda dealership in Buena Park, Calif., and a bodega in Manhattan. The zombie analogy, rather than wearing thin, lends a fun, pop-cultural appeal to what could have been a run-of-the-mill business book. References to "infecting someone" with enthusiasm, and being at risk for a customer "ripe for infection from your competition," for instance, are spot-on. This entertaining yet valuable work is a must-read for any business owner or executive interested in turning satisfied customers into avid brand ambassadors.

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  • English

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